Ultimate Fighting Championship (UFC) fans on the East Coast who shop at HESS Express convenience stores have the chance to win a UFC weekend-for-two prize package from XYIENCE, makers of Xenergy, the official energy drink of the UFC. The contest runs from December 1, 2009 through January 31, 2010 at select HESS convenience stores, spanning from Massachusetts to Florida. Entry forms will be available on Xenergy case stackers at participating HESS locations; no purchase is necessary to enter the contest. The winner will be randomly selected in early February and will receive two tickets to a future UFC fight, along with hotel accommodations and airfare.

The contest kicks off a partnership between XYIENCE and HESS. The retailer started stocking Xenergy Xtreme, a sugar- and calorie-free energy drink—this month and is offering the 16-ounce cans in Citrus Slam, Lemon Blast and Cherry Rush at a promotional price of two cans for $3.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America. As a part of XYIENCE’s UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight’s critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE. Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

XYIENCE is also a sponsor of UFC Undisputed, the video game produced by THQ and released in May 2009 that to date has sold over three million copies. The brand has significant exposure in the game, with the Xenergy and XYIENCE logos appearing on the mat and bumpers of the game’s octagon and on the shorts of prominent fighters featured in the game, like Wanderlei Silva.

About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.

XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-V2—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XY-PRO, an advanced protein complex or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.