World Series Of Fighting Signs Three-Year Contract with NBC Sports
by Bryanna Fissori
World Series of Fighting (WSOF) is the new kid on the block in terms of Television-ready promotions, but has managed to sign some quality competitors to make an opening statement for their second event. Confirmed already for the fight card are Andrei Arlovski, Anthony Johnson, Tyson Nam and Marlon Moraes.
With the absorption of both the WEC (World Extreme Cagefighting) and Strikeforce into the UFC coupled with the continual rise in the popularity of the sport, it is not surprising that mainstream networks are looking to jump on the bandwagon.
On November 3, 2012 WSOF held their first event live on NBC Sports Network. With the announcement of their second show, which will be held March 23 also comes the announcement of the promotion’s new three-year agreement with NBC. The contract calls for a minimum of six live events a year. The network currently reaches over 80 million homes
“We are thrilled to call NBC Sports Network the home of World Series of Fighting,” said World Series of Fighting President and six-time world kickboxing champion, Ray Sefo in a press release issued by the promotion. “This partnership will allow us to build the World Series of Fighting brand of world-class MMA competition before a dedicated national audience of passionate sports fans and place our athletes on the big stage that they deserve.”
With the UFC’s growing presence on Fox and Fuel (which will soon be merging) that has left Bellator as one of the only promotions with a stable television audience by way of Spike TV. The addition of WSOF on NBC Sports certainly has the potential to provide the national platform and increased visibility mentioned by Sefo. If the promotion can continue to draw bigger named fighters their chances of success will be even more likely despite the fact that they will undoubtedly still be serving as just another stepping stone to the big leagues (UFC).
Along with WSOF, NBC Sports has also acquired Formula One racing and Premier League Football (Soccer).
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