Seal Beach, CA, November 24, 2008 – Having gained a reputation for relentlessly pushing the envelope with its highly stylized graphics and powerful imagery, Affliction Clothing has become a hugely popular brand among A-list celebrities, rock bands, tattoo artists, and leading pro athletes alike. Not content to rest on it’s laurels, the company has recently hand-selected a “Dream Team” of executives and designers to provide leadership as the company continues to execute its strategy to become an elite contemporary fashion brand and cross the $100 million revenue mark in 2008.

Among the new members of management: Chief Financial Officer, Rob Otto (former Controller for Seven For All Mankind, LLC); Corporate Controller, Tania Kerio (former Controller for Paul Frank Industries, Inc.); Chief Information Officer, Scott Hampshire (former Director of Business Technology and Chief Information Officer at Seven For All Mankind, LLC); Women’s Design Director, Katie Tracy (former Developer and Designer for Seven For All Mankind, LLC); Vice President of Licensing & International Sales, Sam Wilson (former V.P. of Licensing for Calvin Klein, XOXO, Rampage, Seven For All Mankind, LLC); Chief Administrative Officer, Tom Kulikowski (former CFO for American International); General Counsel, Mike Bassiri (Law Offices of Michael H. Bassiri); Merchandising Director, Holly Morgan (President of Holly Morgan Designs and former President of Design & Merchandising for Rampage and XOXO); Director of International Sales, Nomer Malolos (former International Logistic & Compliance Manager Paige Premium Denim); Director of Licensing, Marianna Fundator (former Director of Licensing Operations at Iconix Brand Group, Inc.); and Director of Legal Affairs, Ann G. Wilson (former Senior Paralegal for Seven For All Mankind, LLC and Kate Spade, LLC).

“We are ecstatic with the reception our brand has received over the first three years of its existence,” remarked Eric Foss co-founder of Affliction Inc. “Now is the time for us to stay focused on our design strengths with the new support of our talented team and manage our explosive growth as we expand into a full premium collection of denim and sportswear.”

“The future licensing and international sales opportunities for Affliction are endless with their constant stream of creativity and unstoppable desire for groundbreaking product,” said Sam Wilson, Vice President of Licensing and International Sales for Affliction.

“I am very excited to be CFO of a company that has such a powerful vision, unique image, and strong work ethic,” commented Rob Otto CFO. “The Affliction founders have shared with me their creativity, drive, and passion and I look forward to working with them as we continue to grow the business.”

Affliction unveiled its first retail location on Melrose Avenue in Los Angeles in August 2008 with a second location currently under construction in South Beach, Miami, FL. Additional retail locations in New York and Las Vegas are scheduled to open in 2009. A full Affliction women’s contemporary collection promising the same signature series of highly unique artwork is scheduled to launch in mid-February of 2009.

In addition, strategic brand positioning will help direct Affliction with future product lines based on the company’s core attributes and solid foundation.

“Our willingness to examine every aspect of our business will ensure our growth strategy so that both retailers and customers will benefit for years to come,” stressed Tom Atencio, Vice President of Affliction Entertainment.

Affliction Clothing’s ability to set the bar high in fashion is evident in its collection’s indulgence of style and design, focus on quality, and its trademark series of divinely executed, dark and powerful themes.

For further information or complete biographies of the Affliction Inc. Executive “Dream Team” please call (212) 843-8073 or email amazur@rubensteinpr.com or visit www.afflictionclothing.com.