by Dan Holzhauer
The second edition of Bellator on Spike TV, headlined by welterweight champion Ben Askren’s victory over Karl Amoussou, drew an average of 812,000 viewers according to MMAweekly.com’s sources. The number is down from last week’s Spike premiere, which averaged 938,000 viewers, but it shows a significant improvement over the ratings Bellator received on MTV2.
Bellator 84, which was the final event broadcast on MTV2, averaged 191,000 viewers and that was almost double the ratings that Bellator 83 received.
Spike TV has put their familiarity with MMA marketing to good use and put on exciting fights in attempt to build the Bellator brand. The two Spike TV cards have featured three title fights and have seen promising fighters Michael Chandler, Pat Curran, Ben Askren, Mo Lawal and Ben Saunders win fights and look impressive.
According to MMAWeekly, “Bellator has accounted for a more than 75-percent improvement in several of the key advertising demographics for Spike TV compared to the prior four weeks of programming.”
Viacom, which owns both Spike TV and Bellator, have affirmed their commitment to MMA, even with the loss of UFC programming to Fox. In their ongoing court battle with former champion Eddie Alvarez, Viacom hinted at big matchups in the future and potential PPV cards.
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